SOCIAL MEDIA MANAGEMENT
Social media is one of the many online faces your business. Just like your website, it’s a reflection of you, so it’s important it’s managed professionally.
Whether or not you use social media for advertising, it is essential to keep accounts updated with quality content and images that indicate to your prospects that you are a reliable expert in your industry.
How to use social media to engage and serve customers.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
We all know people spend an excessive amount of time every day on social media. As a result it’s become commonplace for customers to send messages on social media to your business rather than pick up the phone to call.
It’s also an easy way for educated customers to do their research on you.
We work with companies to help them optimize their social media pages for a professional look, well written descriptions, examples of your great work, and regular content to keep these pages actives and followers connected.
Just like Google My Business, Facebook is another place where customers leave reviews. Therefore it is important to respond to these reviews in a quick way and provide customer service to satisfy any outstanding issues.
Yes – customers will contact you this way. We help turn these into another channel the customer can reach you to learn more about your business or get a problem resolved. It shows the customer you care and that you’re willing to communicate with them on the platform of their choice.
Facebook is an easy way to get referrals. Happy customers enjoy tagging your business and recommending you to their friends.
Why are social media business pages important?
Reputation. Your social media account (along with Google) serve as critical review spots for customers. Prospects expect to be dealing with at least a 4 star company with recent, detailed and honest reviews from real customers before calling or stopping by your shop.
Reference. It’s an important reference point for potential customers to check out your business and reputation prior to patronizing your business. it provides an instantaneous summary of your business profile and is an easy way for your customers to find you and discover what you offer. Photos of your location, owners, staff, and service/products help customers get familiar with the quality work you deliver.
Advertising. Social media advertising is a cost effective way to develop brand awareness and generate leads and new customers. Advertising is only effective when the ideal audience, message and offer line up. We can help leverage social media to reach new customers and retarget those who have already been to your website or interacted with your page.
WOULD FACEBOOK ADS WORK FOR MY BUSINESS?
For home services and contractors, it goes back to that customer intent idea. People spend time on Facebook mostly so they can connect with their friends and see their pictures. Therefore, the majority of their time on Facebook is not spent looking for a particular business. That’s what Google is for.
Facebook ads are disruptive, in that they interfere with someone who’s on Facebook looking at photos of dogs. If you’re going to put an ad on Facebook, it better be an engaging ad (preferably a video) with an amazing offer they can’t pass up, otherwise they’ll keep scrolling. Your ad will be shown to a lot of people who don’t respond well, which will drive up your customer acquisition cost.
That’s not to say that Facebook ads won’t work for you, but in many cases it isn’t the first form of advertising to start with.
There’s a right way to do it. Facebook ads work best when they’re thoughtfully designed, launched during a high-demand season, with a custom landing page and targeted very specifically to the ideal audience. Then, extensively testing multiple ad variants will determine which one is working to convert customers.
It tends to be expensive to get it started and honed in. But once you do make the upfront investment and research to determine which ads work for you, they can be a great tool for building brand awareness and lead generation.
Top 10 reasons why Social Media is so important to your business:
- 78% of respondents said that companies’ social media posts impact their purchases (G2 Learning Hub, 2019).
- 42% of the world’s population uses social media. That’s over 3 billion users worldwide (HubSpot, 2020).
- 71% of consumers who have had a good social media service experience with a brand are more likely to recommend it to others (HubSpot, 2020)
- After following a brand on social media, 78% of consumers report visiting their physical store, if one exists, while 87% report visiting their website or app (iMPACT, 2019).
- 80% of users get advice about a product purchase through social media (WebFX, 2020).
- 78% of users talk about brands they follow on social media to friends and family (WebFX, 2020).
- 51% of users unfollow brands on social media due to irrelevant content (WebFX, 2020).
- 72% of customers won’t take action until they read reviews (Hosting Tribunal, 2020).
- Online product reviews about a product can increase it’s conversion rate by more than 270% (Hosting Tribunal, 2020).
- Reviews are the most crucial part of the purchase decision for 90% of US consumers (Hosting Tribunal, 2020).
THE ONLY STRATEGY THAT IS GUARANTEED TO FAIL IS INACTION.
If you feel stuck growing your business and need help pushing through to the next level, we may be the perfect solution for you.
Take one small step of action toward achieving your business goals. Schedule a free 45-minute consultation to see if we're a good fit.
ALMOND BRANCH MARKETING, LLC
HOURS OF OPERATION
Monday to Friday: 8:00am-5:00pm
Saturdays by Appointment